If your PPC in Canada is suffering from poor performance, there are a few things you can do to improve it in no time. These include the following: Investing in a PPC audit, creating a negative keyword list, and removing low-performing keywords. Regardless of your level of expertise, these tips will help you boost your campaign’s performance. Just be sure to follow these tips to ensure that your campaign will be profitable for years to come.
Negative keyword lists:
A negative keyword list is a tool that prevents your ad from showing when a person types a particular word or phrase. Using negative keywords helps you reach qualified users and capture relevant traffic. For example, a doctor who specializes in heart failure might negate “dogs” if the term is unrelated to heart failure. Other examples of negative keywords include competitor names and terms related to career and job titles.
A/B testing:
A/B testing is an effective way to find out which design elements and messaging appeal to your audience. It also gives you a clear idea of which layouts and design elements are most effective. You can also scale your campaign based on the results of your tests.
Investing in a PPC audit:
You’ve likely heard of the benefits of conducting a PPC audit, but how can it help you significantly improve your PPC campaign? An audit is a way to analyze and troubleshoot your campaign. The data you get should show you what’s working and what’s not. Read on to learn more. They may surprise you.
A quality score is one of the most important aspects of your PPC campaign. It determines where your ad is placed and whether it’s relevant to the searcher’s intent. High-quality keywords increase the chance that your ads will be clicked and lead to higher conversion rates. Ads that have low-quality scores need to be optimized. Using a PPC audit to help you with keyword selection will improve your ad’s overall performance.
Removing low-performing keywords:
There are many benefits of removing low-performing keywords from your PPC campaign. Firstly, they reduce your ad spend. Secondly, they improve your PPC campaign’s quality score and click-through rate. Ultimately, they increase your ROAS and CPA. Thirdly, they make your ad more conversion-oriented.
